ADAM NEMETT

Global Creative Director

Adam Nemett is a Global Creative Director at TELUS Digital, where he leads a distributed team producing brand, video, and content across web and campaign channels. Over 17+ years he has directed creative for clients including HarperCollins, 21st Century Fox, Adobe, New Balance, and Pfizer, and has written award-winning corporate history books for Brooks Brothers, City of Hope, Discover, Huntington Bank, and Lockheed Martin. He is the author of the NY Times-reviewed debut novel We Can Save Us All (2018) and his work has appeared in Rolling Stone, Salon, LitHub, and Fatherly. He holds an MFA from California College of the Arts and a BA from Princeton University.

anemett[at]gmail[dot]com · LinkedIn

Case Studies

Beginning in 2022, I served as Director of Brand & Content Strategy at the digital experience agency WillowTree, and, following its acquisition, I’m now Director, Global Brand & Creative Studio at TELUS Digital, a global technology company with 83K+ employees across 35+ countries, and a subsidiary of TELUS Corporation (NYSE/TSX). TELUS Digital provides digital customer experience (CX) management, IT services, artificial intelligence (AI) data solutions, digital products (mobile apps and websites), and trust and safety services like content moderation. I lead the creative team that turns client engagements into published articles, case studies, and video content: inclusive of the research, narrative strategy, copywriting, photography/video, SEO/GEO, and UX design and web development behind each story. The examples below span both organizations.

Dairy Queen

Led the creative team behind this case study on Dairy Queen's multi-year digital overhaul — a rebuild of mobile ordering, DairyQueen.com, and the brand's marketing technology. I shaped the narrative and visual storytelling that framed the results: 2.1M new loyalty members, plus measurable lifts in order conversion and click-through. A flagship example of turning a complex commerce engagement into a clear, on-brand story.

iZotope

Wrote and art-directed the case study on iZotope's Adobe-powered e-commerce transformation — a rebuilt storefront, checkout, content, and personalization engine for the audio-software brand. My role was making the performance story legible and compelling: +37% transactions, +17% sales, and +11% conversion rate year-over-year within a quarter of launch.

Brightline

Directed the storytelling and design for this case study on Brightline, the high-speed rail brand's end-to-end digital experience across web, native apps, and station kiosks. I distilled a sprawling, multi-discipline engagement into a single clear narrative anchored by its performance: 4x bookings growth, 70% faster in-app booking, and a 618% jump in organic traffic.

Zumba

Produced the case study behind Zumba's first direct-to-consumer platform — the research, pricing strategy, and product design that carried a licensing-and-DVD business into subscription fitness. I led the creative that packaged the launch story: 400K+ downloads in four months and a #1 "Best New Subscription" award.

Virginia Lottery

Led the creative team on this case study for the Virginia Lottery's mobile-first, omnichannel gaming experience. I shaped how the story balanced commercial performance with responsible-gaming design: $5M+ in first-week sales, 102K players in the opening week, and 7x higher retention than the web experience.

Pepsi

Created the case-study content for Pepsi's Super Bowl LVI Halftime companion experience — a real-time second screen for the year's biggest cultural moment. I directed the narrative and visuals that captured the scale: 500M QR-coded packages, 103M viewers, and a "Brand Bowl MVP" crown.

Brand & Design Systems

Here are some identity and design systems I've created and led — the frameworks that keep work consistent across teams, digital channels, and physical spaces. Design systems lead to the creation and evolution of brand guidelines.

WillowTree Brand Book

The comprehensive brand and design system for WillowTree, a TELUS Digital Company — a 58-page “field guide” spanning logo, color, typography, graphic devices, photography, and videography, plus a full editorial voice system (brand characteristics, tone of voice, content standards) that keeps a distributed team on-brand across every channel.